BTS’ Suga is officially the new face of Valentino!

On January 17, the luxury Italian fashion house announced that Suga had been chosen as its latest addition to its roster of brand ambassadors, which it refers to as “Di.Vas” (a pun that stands for “Different Values”).

Creative director Valentino Pierpaolo Piccioli described Suga as a “multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. It perfectly embodies everything DI.VA.s stand for: diversity, inclusiveness, creativity and passion.”

Suga, who will front the Maison Valentino Essentials campaign, commented, “Everyone has different dreams and their own individual values. Maison Valentino and creative director Pierpaolo Piccioli have always supported this kind of diversity, which I also believe in.”

He went on to add, “I consider it a pleasure to be Valentino Di.Vas and I am sincerely happy to be a part of the Maison Valentino Essentials campaign.”

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